Going Viral Isn’t All It’s Cracked Up to Be

Chasing numbers hasn’t ever paid off for me — but following my passion has.

Photo by Joshua Woroniecki on Unsplash

I have been Very Online for a very long time, and that’s come with a fair share of social media “successes” and a boatload of failures.

In the 1990s, I was a popular user on AOL’s Antagonist Games Network. Though I was in elementary school…